We’ve constantly been sharing a list of our recent reads in our weekly emails for The Good Investors.
Do subscribe for our weekly updates through the orange box in the blog (it’s on the side if you’re using a computer, and all the way at the bottom if you’re using mobile) – it’s free!
But since our readership-audience for The Good Investors is wider than our subscriber base, we think sharing the reading list regularly on the blog itself can benefit even more people. The articles we share touch on a wide range of topics, including investing, business, and the world in general.
Here are the articles for the week ending 04 October 2020:
1. The Mike Speiser Incubation Playbook – Kwokchain
Unlike consumer, traditional enterprise markets lend themselves more naturally to deterministic and repeatable success. There’s a small handful of VCs who have clearly shown they can succeed repeatedly and whose approaches and playbooks are legible enough to imply it’s not a fluke. Speiser is one of them.
Speiser’s portfolio includes companies like Pure Storage and Snowflake Computing. It’s worth noting that Snowflake not only IPO’d and is now at a market cap of over $60B but Speiser and Sutter Hill Ventures owned more than 20% of the company leading up to the IPO. When Pure Storage went public, Sutter Hill held more than 25%. Speiser may have the highest percentage of portfolio companies that have become multi-billion dollar companies—and that trend looks to continue with his newer companies.
But impressive returns are not solely what matters for the industry. It’s tempting to evaluate firms by their returns, and from the LP perspective that may be the correct metric. But another, and more important way to judge VC firms is by the value they add above replacement to their portfolio companies. How much do they help their portfolio companies increase their likelihood and magnitude of success? Firms do this most notably by providing capital, but also by other methods like lending their brand or directly helping with operations.
For founders, this value added is what matters. The returns of a VC firm only matter to a startup insofar as they translate into improved brand, network, or access to capital for the startup. A firm’s financial performance is a reasonable signal that they may add real value and be worth partnering with, especially since some aspects like brand strength for recruiting, future financing, and customer development are a function of perceived firm success. But to prospective portfolio companies, a fund’s returns are important only as a means, not an end.
What makes Speiser intriguing is how distinct his approach is from other VCs. The tantalizing clues suggest that he has figured something out that nobody else has: the formula for creating successful companies from scratch.
2. Twitter thread on how John Foley founded digital fitness company Peloton – Joe Vennare
Peloton is a $20B company. But CEO John Foley had trouble raising money in the early days. For years, thousands of investors told him no. This is the story of how he persisted,
disrupting the fitness industry in the process…
… 6/ Peloton is born. Foley’s vision:
– Bike w/a big screen
– Best-in-class instructors
– Leaderboard for motivation
– Convenience of at-home workouts
“I think you can digitize that experience, and build a hardware and software platform for consuming fitness content at home.”
7/ Friends & family. With his wife’s blessing, Foley recruited cofounders and raised Peloton’s seed round. A friends and family round, Foley raised $400K @ $2M post from 8 angels. The plan: combine an off-the-shelf tablet w/an exercise bike. If only it were that simple…
8/ Fun fact! Foley tried to partner w/SoulCycle & Flywheel. Soul passed. But $PTON had an agreement w/Flywheel. Flywheel bailed. The Peloton team was banned from Soul/Fly classes. Fast forward: Flywheel’s at-home bike failed. And Soul launched a Peloton lookalike.
9/ New plan! Peloton’s bike would be scratch-built. But that’s expensive. They needed more money. Foley was in his mid-40s. Had two kids. He hit the fundraising trail to keep his business afloat.
10/ NO! From 2011-14 Foley pitched 3,000 angels & 400 firms. Almost everyone said no. Eventually, he raised $10M from 100 angels. Tiger Global was the first institutional investor earning $1.4B at IPO.
11/ Kickstarter!? Far from a sure thing, Peloton launched a Kickstarter. It flopped. 200 people bought bikes. 100 were investors. And they raised $300K. The price? $1500. Everyone thought it was too expensive.
12/ The price is right! Post-Kickstarter, $PTON launched a website. The bike was priced at $1200. Now, the product looked cheap. They increased the price and sales increased!
13/ Momentum builds. Peloton landed Robin Arzon, an instructor who has come to define the brand. They began selling $2000 bikes at a mall kiosk in NJ. Filming classes in their office, they grew the workout library. It was working.
3. Brain-Computer Interfaces Are Coming. Will We Be Ready?– Marissa Norris
Three drones lift off, filling the air with their telltale buzz. They slowly sail upward as a fleet—evenly spaced and level—and then hover aloft.
On the ground, the pilot isn’t holding a remote control. In fact, he isn’t holding anything. He’s just sitting there calmly, controlling the drones with his mind.
This isn’t science fiction. This is a YouTube video from 2016.
In the clip, a mechanical engineering Ph.D. candidate at Arizona State University (ASU) sports an odd piece of headwear. It looks a bit like a swim cap, but with nearly 130 colorful sensors that detect the student’s brain waves. These devices let him move the drones simply by thinking directional commands: up, down, left, right.
Today, this type of brain-computer interface (BCI) technology is still being developed in labs like the one at ASU in 2016, which has since moved to the University of Delaware. In the future, all kinds of BCI tech could be sold to consumers or deployed on the battlefield.
The fleet of mind-controlled drones is just one real-life example of BCI explored in an initial assessment of BCI by RAND Corporation researchers. They examined current and future developments in the world of BCI and evaluated the practical applications and potential risks of various technologies. Their study is part of RAND’s Security 2040 initiative, which looks over the horizon and explores new technologies and trends that are shaping the future of global security.
4. Negativity Is Not an Investment Strategy – Ben Carlson
Any position you take in regards to your portfolio involves risk. Investing in stocks is risky. Bonds are also risky. Crypto, private equity, hedge funds, real estate and every other financial asset involve risk-taking to make (or lose) money.
But guess what else involves risk — doing nothing!
In fact, doing nothing with your money is the biggest risk of all.
There are no guarantees when investing your money in risk assets. Maybe you’ll lose a boatload of money investing in risk assets. In fact, you almost certainly will at times. There is no way to completely hedge risk out of the equation when trying to grow your capital.
There is a way to guarantee awful outcomes with your savings — complain about the markets and don’t do anything with your money.
If you never take any risk, you will never have enough saved for retirement. Being pessimistic and sitting on the sidelines at all times guarantees you will lose money to inflation over the long-term.
5. Is It Insane to Start a Business During Coronavirus? Millions of Americans Don’t Think So – Gwynn Guilford and Charity L. Scott
Americans are starting new businesses at the fastest rate in more than a decade, according to government data, seizing on pent-up demand and new opportunities after the pandemic shut down and reshaped the economy.
Applications for the employer identification numbers that entrepreneurs need to start a business have passed 3.2 million so far this year, compared with 2.7 million at the same point in 2019, according to the U.S. Census Bureau. That group includes gig-economy workers and other independent contractors who may have struck out on their own after being laid off.
Even excluding those applicants, new filings among a subset of business owners who tend to employ other workers reached 1.1 million through mid-September, a 12% increase over the same period last year and the most since 2007, the data show.
“This pandemic is actually inducing a surge in employer business startups that takes us back to the days before the decline in the Great Recession,” said John Haltiwanger, an economist at the University of Maryland who studies the data.
6. Satya Nadella Rewrites Microsoft’s Code – Harry McCracken
When I ask Nadella for his own account of working with his predecessors, he’s blunt. “Bill’s not the kind of guy who walks into your office and says, ‘Hey, great job,’ ” he tells me. “It’s like, ‘Let me start by telling you the 20 things that are wrong with you today.’ ” Ballmer’s technique, Nadella adds, is similar. He chuckles at the images he’s conjured and emphasizes that he finds such directness “refreshing.” (Upon becoming CEO, Nadella even asked Gates, who remains a technology adviser to the company, to increase the hours he devotes to giving feedback to product teams.)
Nadella’s approach is gentler. He believes human beings are wired to have empathy, and that’s essential not only for creating harmony at work but also for making products that will resonate. “You have to be able to say, ‘Where is this person coming from?’” he says. “‘What makes them tick? Why are they excited or frustrated by something that is happening, whether it’s about computing or beyond computing?’”
His philosophy stems from one of the principal events of his personal life. In 1996, his first child, Zain, was born with severe cerebral palsy, permanently altering what had been a pretty carefree lifestyle for him and his wife, Anu. For two or three years, Nadella felt sorry for himself. And then—nudged along by Anu, who had given up her career as an architect to care for Zain—his perspective changed. “If anything,” he remembers thinking, “I should be doing everything to put myself in [Zain’s] shoes, given the privilege I have to be able to help him.” Nadella says that this empathy—though he cautions that the word is sometimes overused—”is a massive part of who I am today. . . . I distinctly remember who I was as a person before and after,” he says. “I won’t say I was narrow or selfish or anything, but there was something that was missing.”
7. Common Causes of Very Bad Decisions – Morgan Housel
Ignoring or underestimating the full range of potential consequences, especially tail events that seem rare but have catastrophic effects. The most comfortable way to think about risk is to imagine a range of potential consequences that don’t seem like a big deal. Then you feel responsible, like you’re paying attention to risk, but in a way that lets you remain 100% confident and optimistic. The problem with low-probability tail risks is that they’re so rare you can get away with ignoring them 99% of the time. The other 1% of the time they change your life.
Lots of little errors compound into something huge. And the power compounding is never intuitive. So it’s hard to see how being a little bit of an occasional jerk grows into a completely poisoned work culture. Or how a handful of small lapses, none of which seem bad on their own, ruins your reputation. The Great Depression happened because a bunch of things that weren’t surprising (a stock crash, a banking panic, a bad farm year) occurred at the same time and fed on each other until they grew into a catastrophe. It’s easy to ignore small mistakes, and even easier to miss how they morph into huge ones. So huge ones are what we get.
An innocent denial of your own flaws, caused by the ability to justify your mistakes in your own head in a way you can’t do for others. When other people’s flaws are easier to spot than your own it’s easy to assume you have no/few flaws, which makes the ones you have more likely to cause problems.
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